Chaos to Control - in one day.
Chaos to Control - in one day.
Virtual Intensive for CEOs
You're ready to scale,
but Your business isn't.
You thought the secret to scaling was new offers, more clients, or hiring team members...
but the more you add, the more overwhelming and chaotic things get.
On paper, your business looks successful - but you feel far from it.
You're ready to feel in control of your schedule, your results, and your future.
You're ready to...
get back to doing what you love!
Enter scale day
In your Scale Day, we'll focus on solving the biggest bottleneck to scaling YOUR business.
That means, no Scale Day is exactly alike. We custom tailor your day to you and your business.
HERE'S WHAT'S INCLUDED
We'll kickoff with a 60 minute strategy call to get up to speed on your goals and uncover your biggest bottleneck. Then, we'll map out your personalized Scale Day agenda to ensure we tackle what will move the needle the most in your business.
6 HOUR INTENSIVE
Your virtual Scale Day will include four ~90 minute sessions, custom-tailored to your biggest business challenges and goals. Whether you need strategy, implementation, mindset or a mixture of all three - we've got you covered!
To ensure you're supported well as you implement everything we cover during your Scale Day, you'll get 30 days of Voxer access to cover any and all questions that may arise!
You'll receive access to the recordings of your Scale Day sessions along with any worksheets or templates used during your intensive in a private member portal so you can review them again as needed.
HERE'S WHAT TO EXPECT
Step 1: Apply for your Scale Day
TODAY: Apply for your Scale Day intensive.
WITHIN 24 BUSINESS HOURS: If you are a good fit for the intensive, you will receive an email to book your intensive, submit payment to secure your spot. Once your payment is submitted, you will receive a contract to look over and sign.
If you'd like to chat prior to booking, we can schedule a free consult call to talk through any questions you may have. You'll have the option to request a consult call on your application.
AFTER BOOKING IS COMPLETE: You’ll receive an email with your welcome packet, onboarding questionnaire and link to book your kickoff strategy call.
Step 2: Kickoff Strategy
Two weeks prior to your Scale Day we'll meet via Zoom for a 1 hour strategy call. During this call, I'll get up to speed on your business, goals and uncover your biggest bottleneck. Then, we'll map out your personalized Scale Day agenda to ensure we tackle what will move the needle the most in your business.
PRE-WORK: After our strategy call, my team and I will get to work prepping materials and resources for your Scale Day. And we'll also send over a list of any pre-work that we'll need you to complete prior to your intensive, in order to make the most of our time together.
Step 3: Your Scale Day
We’ll meet over Zoom for ~6 hours to conduct your Scale Day intensive. Don’t worry, we’ll have regular restroom, stretch + snack breaks along with a lunch break to keep the energy and momentum riding high.
WITHIN 1 WEEK AFTER YOUR SCALE DAY: We’ll unlock access to your private member portal with access to your session recordings and resources vault.
FOR 30 DAYS AFTER YOUR SCALE DAY: You’ll have Voxer access to ask any questions related to your Scale Day sessions.
EXAMPLE SCALE DAY agendas
Quarterly Scale Plan
Strategic Planning is essential for every business. In this Scale Day, we'll create your 90-day Scale Plan so you're clear on next steps to hit your goals.
Session 1: CEO Snapshot + Company Goals
Session 2: Growth (Marketing + Sales) Plan + Sales Forecast
Session 3: Operations Plan + Client Success Plan
Session 4: Belief Plan
Option: Invite your leadership team to join you!
Systems to Scale
If you want a little (or a lot) more flow, efficiency, and freedom - we need to streamline your systems. In this Scale Day, I'll show you a scalable way to organize your business, set up your system for creating systems (meta, huh?!), and develop key systems to tackle your biggest challenge(s).
Session 1: Structure for Success + Org Chart
Session 2: Systems Directory
Session 3: Project Management Setup and/or Optimization
Session 4: Systems Development (Such as Client Onboarding, Client Service Delivery, Marketing Workflows, Hiring, etc.)
High Performance Team
Your team can be a huge catalyst for scaling, IF they're high performing. In this Scale Day, we'll dive into building a high performance team (whether you're ready for your first hire or want to optimize your current team).
Session 1: Team Evaluation + Performance Plan
Session 2: Org Chart + Hiring Forecast
Session 3: Team Meetings + Communication
Session 4: Workload Management
Alternative Session Topics Include: Team KPIs, Performance Management, Hiring Setup, Onboarding Process, and more.
Your business growth depends on your personal growth as the CEO.
Session 1: CEO Scorecard + CEO Job Description
Session 2: SPACE Audit + Strategy to Free Up 10+ Hours of Your Time
Session 3: Leadership Development (Deep Dive into one of the 5 Responsibilities of a CEO)
Session 4: Thinking Time - Strategy Session focused on Biggest Goal or Challenge
Options: Swap some sessions with Scale Plan agenda (requires additional pre-work)
This Scale Day is a hands-on implementation day to complete one or more (as time allows) done-with-you projects of your choosing. There is no pre-set agenda for this one, but here are some examples of projects we can complete with you (this is not an extensive list):
- Content Marketing Plan - Develop 90-Day Content Plan
- Irresistible Offer - Map out a brand new offer, pricing and positioning
- Launch Plan - Plan out your launch strategy + plan
- Evergreen Funnel - Determine your strategy for attracting and converting leads on autopilot
- Company Scorecard - Develop a high-level dashboard with KPIs
- Client Journey Map + Systems - Map out your customer experience + streamline it for efficiency
- Team Training - Would you like us to lead a training session for one or more team members?
- Any of the projects mentioned on other Scale Day agendas, or tell us your biggest goal or challenge and as long as it's in our zone of genius we can include it
One Time Payment of
Jennifer Campbell &
CEO & COO of Balance365
"Kathryn has improved nearly every aspect of our business."
"Before hiring Kathryn, we had a lot of amazing ideas but very little direction as to how to put those ideas into action in a consistent, scalable manner. It often felt like we were working really hard with little to show for it.
Kathryn has improved nearly every aspect of our business.
- We have clearly defined roles and responsibilities for the leadership team and departments.
- We have streamlined communication,
- Improved and created multiple systems and automations, and
- Have consistent yearly and quarterly goal-setting sessions to ensure that priorities are set and plans are put into action to achieve our goals.
Now our more ambitious financial goals don’t seem so far off."
CEO of High Tide Learning
"In the first 6 months of 2021, we've already topped our full 2020 annual income."
"We were stuck - not sure what to do next or where to take the business. I was frustrated and didn’t have a solid plan for growth. I needed to do something different but I couldn’t put my finger on what our next steps needed to be. In hindsight, I didn’t have the foundational pieces I needed before the business could grow....I just didn’t know that at the time.
In the first 6 months of 2021, we’ve already topped our full 2020 annual income. We also landed our first large government contract.
It has been an incredible year of growth for our business and I can’t say enough about the impact that Kathryn has had in pushing us to be our best. It’s 100% because of her that we’re on track to double our annual income in 2021. Her processes, support and vast business experience have been key to our success and have put our business in a place where it can scale successfully.
I see even bigger growth in our future thanks to the strong foundation that Kathryn has helped us create."
CEO of The Honest Weigh
"She Stretched Me to Think Bigger Than Ever Before"
"In my first session with Kathryn, we laid out my pricing strategy for my launch. The numbers we were talking stretched me to think bigger than ever before and it required some mindset shifts. We also worked through my content strategy to really get into my ideal client's head so I could address her inner talk head on in my messaging. Less than two weeks later I had sold 12 spots into my program!"
Hi! I'm Kathryn
I've been in the business of growing businesses for 15+ years. With a background in marketing and operations consulting, I've led cross-functional, high-performing teams to scale hundreds of businesses.
I've served as a fractional Chief Operations Officer for $300K - $2M companies, and have been coaching and teaching online business owners how to lead effectively and scale their businesses since 2015.
Ready to SCALE? Let's do this!