Episode 94: The Urge to Deviate

Imagine that you want to go on vacation. 

You think and plan and research. You look up every detail, discuss it with whoever you’re going with, and decide on your destination.

You count down the days, you make sure you have passports, you pack up and start your trip.

But after a bit, you feel like it’s taking too long and change your plans. 

Entrepreneurs do this all the time when trying to achieve a goal. 

They decide on their niche, offer, pricing, strategy, etc., but then change their mind over and over and over again. 

In today’s episode of the Scale to Seven® podcast, we’ll dive deep on what you can do whenever you get the urge to deviate after making decisions.


What You’ll Learn from this Episode:

  • Why decisions alone don’t create results
  • What to do when your brain tries to convince you to change your mind
  • What’s required to make informed decisions before making changes


Featured on the Show:

If you’re ready to stop wasting time on activities that don’t allow you to scale your business, join The Scale to Seven® Mastermind to set yourself up for sustainable scaling.


Welcome to scale to seven, your behind the scenes look at what it really takes to scale your business to seven figures. I'm your host, Kathryn Binkley business and leadership coach for online entrepreneurs. Here's what I know, building a business that will generate millions requires the Mindset, Strategy and Action of a future seven figure CEO, starting now, ready to scale to seven. Let's go.

Hey, everybody, hope you had a wonderful Christmas. I hope you're ready for the new year. Today, I've got the perfect topic to help you kick off the new year. I know you're getting ready for that you may be even, you know, setting those New Year's resolutions. And so this is going to be important, whether you're setting goals personally, or especially if you're setting goals in your business. Okay, so I want to start by having you imagine that you want to go on vacation, you think and you plan and you research, you look up every detail. If you're anything like me, you discuss it with whoever's going with you, and you decide on your destination. Let's just pretend to cruise to the Bahamas, since we're headed there for the kids spring break. Coming up. We've already planned and we are counting down the days, I want you to imagine you're counting down the days, you make sure you have your passports, you get everything packed, you head to the port, and you board the ship, and you start your trip. But after a day at sea, you decide it's taking too long. And that you want to try a different way. So you have a helicopter come pick you up and you start heading to the Bahamas again. But the helicopter doesn't have enough fuel to make the full trip and has to make an emergency landing. Then you just decide to abandon the helicopter, and you grab a ride to the nearest airport, once you arrive at the airport, you purchase your flight, so you've got your tickets for the next flight out. But it doesn't leave until the next morning. And then the next morning, you show up. There's a mechanical issue with that plane and the flight is delayed. He finally decided to still wait it out instead of changing plans again. And you finally board the plane head to the Bahamas. And once you land, you make your way to the beautiful beach only to see your cruise ship already docked. And to realize you would have gotten there earlier if you stuck with the original plan. Okay, maybe that sounds a little crazy, maybe you wouldn't actually do all of that just to get to a vacation destination. But entrepreneurs do this all the time when trying to achieve a goal. They decide on one thing, whether that be their niche, their offer their pricing their strategy, but then they change their mind over and over and over. And I've got a few lessons here that you need to learn. As you kick off this new year. If you want to make decisions to get a specific result, then you got to learn to stick with those decisions. So that's what we're going to talk about today. Because decisions without commitment are pointless. Think about it, a decision itself doesn't get you results. If it did, every new year's resolution would become a reality. And we know that that is not how it works. In order to get results you need to follow through. And to follow through, you need to feel committed. So I want you to think about what you need to think in order to feel committed. Now one of my clients has a thought that she often uses and that's I'm going to work the plan until it works. And I think that's a great thought that helps her stick to our plan feel committed. And keep going. I also often have to remind clients and myself that we don't actually know if something works until we see it through. So we need to finish it out. And that means I often commit focusing on one goal for an entire quarter. Now, just a side note here that's what the 90 day all in challenge is based on, and you get access to that when you enroll in the scalability factor by the end of the year. So, if you want to know more about that, I'll just tell you briefly here is my process for deciding and committing to one goal for 90 days. And there's a challenge I've created with a workbook. And that is available to you, when you enroll in the scalability factor by December 31. At midnight, okay, so let's say you decide you commit, then what?

Well, once you decided to commit, your work is not done. Because you will have the urge to deviate, this is normal, your brain will offer you alternatives, it will try to convince you to change your mind, especially when things aren't going as expected, especially when things get a little challenging. Especially when you see that someone else created the result you want by doing something different. But changing direction only provides temporary relief, it's very short term, this temporary relief of doing something new, changing the plan only helps in the short term, and it actually sets you back from your long term goal. So when your brain tells you to change directions, whether it's your niche, your offer, your pricing, your goal, your strategy, your process, or anything else, your job is to allow that urge to change your mind. Without acting on it, I want you to notice what your brain is doing. You can call it out even I see your brain, I know what you're trying to do here, right? I don't know if that sounds crazy, but I talked to my brain, sometimes I see what you're doing, I know what you're trying to do, you're not gonna trick me. You can even set a goal and tally up their urges that you allow without acting on them. What this does is it actually tricks your brain, in a sense by rewarding you for not changing your mind, instead of rewarding you with the relief from changing your mind. Okay, so that can be your goal to actually recognize that you're going to have these urges, allow the urges, fill them fully, but don't act on them, it's going to be uncomfortable. But you don't have to indulge in confusion and entertain actually changing your mind, you can just allow it, recognize it and then move on. Now, you might be asking, So when is it okay to change the plan. And I want to be clear that I'm not suggesting that you can never ever change anything in your business. Of course, you need to over time, there are strategic decisions that you will make in your business to go a different direction to change your strategy. But your brain is going to put this spin on a lack of commitment to one thing when it gets a little difficult to try to convince you that you're actually being smart or strategic. So sneaky, our brains, right? What's worse than not making a decision at all, in my opinion, is making a decision and then changing it before you actually see it through before you know if the decision you made would have actually worked. So that's my criteria for changing directions. First, I have to see the first decision through fully because often in business, there actually isn't a right or wrong way. There isn't a right or wrong decision. Either way would work eventually, over time. What doesn't work is changing direction and starting over again. Right over and over and over again. So I recommend that you commit to your decision and follow through until you have significant measurable data to make your next informed decision. Now, this doesn't mean giving up if something doesn't work the first time. It doesn't mean trying just once saying, Oh, I tried it. It didn't work. I have measurable data that I got on this many sales calls and none of them converted that strategy doesn't work, move on. Or you know, whatever. That's just an example. If it doesn't work, then that means it's time to troubleshoot. It's time to make some money. small tweaks, and repeat the process again. And again, you're not changing the overall strategy, you might just be making very minor tweaks, sometimes even just your own thoughts and not the strategy itself. And then repeat the process again.

It is normal for success, to take time and repetition. That's something you really need to hear. It is normal for success to take time, and repetition. So I want you to think of this like a scientific experiment, you're going to create a hypothesis, you're going to decide what you're going to try out. To get a specific result, you're going to commit to testing it a certain number of times, or for a certain number of months, you're going to collect data and see how it's working. But you're going to keep going, and not until the end of the experiment. Do you make a conclusion, you can't decide halfway through if it's working or not, you haven't finished the experiment. So as you start this new year, don't just make decisions, make commitments, prepare for the urges to change direction, and make sure you see it through so you can make informed decision about your next steps after you know fully whether something worked or not. And you have the data to review and analyze. Now, if you want support, figuring out what goal to set. What strategy to test, if you want support because you know your brain is going to tempt you to change your mind. And you want coaching to allow those urges without taking action on them. If you want to make huge strides toward your goals in the next 90 days, then join me for the all in challenge inside the scalability factor. Now, the scalability factor is designed to help you earn more while working less. If you want to create a scalable offer. Learn how to sell in a scalable way and learn how to build a business while freeing up your time then this is the program for you. You're going to get weekly group coaching calls, daily coaching inside the community trainings and resources to help you take action and keep taking action. And of course, there's lifetime access doors closed on December 31 at midnight, so make sure you enroll before the ball drops. If you're counting down. Keep in mind the same count down until the doors to scalability factor. Close. I hope to see you inside. I look forward to continuing to help you decide and commit so you can create the results that you want. Whether that's here on the podcast, or inside of the program. I will see you soon.

Hey, if you like what you're learning on the podcast, you have to check out the scalability factor. It's my coaching program where I teach you how to create and sell a scalable offer so you can earn more while working less. Just head over to kathrynbinkley.com/scalability and I'll see you inside


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