Episode 91: Simple Scales

Welcome to scale to seven, your behind the scenes look at what it really takes to scale your business to seven figures. I'm your host, Kathryn Binkley business and leadership coach for online entrepreneurs. Here's what I know, building a business that will generate millions requires the Mindset, Strategy and Action of a future seven figure CEO, starting now. Ready to scale to seven. Let's go

Welcome back to the podcast, y'all. I've got a story to tell you. It's gonna sound a little crazy. But it's a true story. One evening recently, my husband called me on his way home from work and offered to pick up dinner. Because both of the kids had after school sports and it was going to be a busy night, he tossed out the idea of a new Mexican restaurant close to where my son was practicing. And I thought it sounded great. I remember looking at the clock a few times thinking to myself that he should be home by now. And then eventually, I heard the garage door open and he walked through the door with a food. He handed me the ACP that I requested, along with dips and queso, yum. Just absolutely delicious, by the way, but then, I noticed that he picked up hibachi shrimp for himself from a different restaurant. And right as I started to ask him why he went to two different places, my daughter walked in with a happy meal. And as if that isn't already crazy enough, he also picked up subway for my son. Now, I want you to picture my jaw and eyes wide open, and my brains screaming. Are you kidding me? Why in the world? Would he go to four different restaurants on a busy weeknight when we could have all eaten food from the same place? No wonder it took him so long to get home. Later that night, when he said he didn't quote and quote, have time to help with something I held my tongue. But you bet I was thinking that he only needed to go to one restaurant to feed our family. And if he had, he would have more time. But today there's something that I am not going to hold my tongue about. Said with so much love. Why do you do this same thing my husband good, except in business. By having multiple audiences. Too many offers multiple goals and projects going on at the same time, complicated and confusing pricing structures. And more. Especially if you complain about not having enough time, or especially if you're not selling out your offers, or if your clients are confused about which programs they should join. Or if you feel overwhelmed and unclear about your business model. Again, all of that said was so much love. But here's what I have for you today. Simple scales. I want you to remember that simple scales. You don't need multiple audiences, multiple offers multiple goals, multiple pricing options to be successful. Just like my husband didn't need to go to multiple restaurants to feed our family. You can actually scale your business better and faster when you simplify everything. And so there are two things that I want to dive into with you here. One, I want you to know that more equals less. I know you're a higher achiever, I know that you want to help more people, I know that you want to make more money, but trying to do more is preventing you from helping more people and making more money. Trying to do more is not helping or getting you closer. And that's because multiple offers and audiences are like having multiple businesses. For every audience and offer you have, it's like adding another business and unless one business is running smoothly, unless it's not dependent on you at all, then adding a second business, a second offer, a second audience, divide your focus, requires more time, creates more problems and cost you more to market, sell and deliver results. So, more actually equals less. And then the reverse is also true. Less equals more.

If you want to stop hustling, and get your business ready to scale you need to simplify. A simple business model with one audience, one offer, one price point, one focus area at a time, a simple growth strategy was one goal, one strategy, one marketing channel mastered, at a time, simple processes and systems to make results repeatable both in your business and for clients. All of that, it's all about simplifying, the less you do, the more focus better and faster results, fewer expenses, less problems, increased impact and greater freedom. Now, for those of you who are multi passionate, this doesn't mean that you can never do that second thing that you want to do. I just want you to master one thing at a time, I want you to simplify your focus to make one thing successful, and then add on, it's okay to have multiple offers. Once you've mastered the first you can add a second, it's okay to have multiple marketing channels. Once you're successful with the first, you can add a second, but trying to learn, trying to optimize, trying to get results out of multiple audiences, offers, marketing channel, strategies, goals, that's going to complicate things. So if you want to scale, your revenue, your impact your freedom, the answer isn't doing more. It's focusing on doing less, but better. Remember, Simple Scales. Inside the scalability factor, I'll teach you how to simplify and go All In with a simple and scalable business model. So you can make more money while working less. Enroll by the end of this year, and you're going to get access to my 90 day All In challenge. It comes with a workbook, you'll get weekly coaching, on live calls, you're gonna get daily coaching inside of the community, and you will start your year off strong. I'll see you inside

Hey, if you like what you're learning on the podcast, you have to check out the scalability factor. It's my coaching program where I teach you how to create and sell a scalable offer, so you can earn more while working less. Just head over to kathrynbinkley.com/scalability and I'll see you inside