Episode 87: All In Results

Being “All In” has been such a big part of how I create results in my business, and is a core value that I lead by in my business.

This episode kicks off a series through the end of this year to help you go All In on the results you want to create next year.

So listen in through the end of the year, and get ready to go all in on creating any result you want in business.


What You’ll Learn from this Episode:

  • Your business is perfectly designed to give you the result you have right now
  • Why revenue isn’t specific enough when you set a goal
  • How results are created —> understand this and you can create any result you want



Welcome to Scale to Seven®! Your behind-the-scenes look at what it really takes to scale your business to seven figures. I'm your host Kathryn Binkley, business and leadership coach for online entrepreneurs. Here's what I know, building a business that will generate millions requires the mindset, strategy, and action of a future seven-figure CEO, starting now. Ready to Scale to Seven®? Let's go! 

Hey everybody, thanks for tuning in. I want to just celebrate and brag on my son for a moment. He just wrapped up his very first middle school football season, and they won every single game. I'm so proud of him. And of course, I've got my mom football hoodie with, you know, the logo on the front and the mascot and there's a theme on the back. That was their theme for this season. And it's all in. That was their theme. And they certainly gave their all this season and it paid off. After the game last night, they actually all got together, all the boys huddled up, moms had to take pictures. But then they started chanting all in. And interestingly, I started thinking about how they created the result that they wanted, by focusing all season long. Their coach really intensely focusing on being all in and what that meant to them. And at the same time, all in is one of the values in my business. Being all in has always been such a big part of how I create results in my business. So that's the value that I share with my team and that we lead by and that we celebrate. 

And so I decided to do something special for you all on this theme of all in and there are going to be two different parts of this. One that I'm sneaking away to the mountains for a few days to create, just for you. And I can't tell you all the details yet. So you're just going to have to hold on. And hopefully next week, I'll be able to share everything because I can't wait. So I'm hoping I'll be ready to share next week. But in the meantime, the second thing that I'm creating for you, I want to go ahead and kick off today in this episode. And that is a series of episodes all about going all in. So I'm going to challenge you to really listen in to all of the episodes through the end of the year, on this topic of all in and get ready to go all in next year. I want you to start thinking and planning for next year, and be ready to go all in on creating any result that you want in business. Now, with that said, that means I want to start by talking to you about how to even create results, because you can go all in on creating any result you want. But you need to know how and I'm going to show you how in this episode. 

Now before I do, there's a couple of things that you need to understand that's pre requisites. So first, you need to understand that your business is perfectly designed to give you the result that you have, right now. This isn't a new concept. I've talked about this in an episode before. But I just need to make sure that we start on the same page here. And that you understand that if you want a different result than what you have right now, something has to change. Something has to shift. Because if you keep doing more of what you're doing now you're going to get more of the same result. I'm going to again, talk to you in just a moment about what you need to look at shifting where you need to focus on creating changes. There's no one specific secret or strategy. It's all about your approach. And I want to talk to you about that.

The second thing is you need to get clear on the result that you want. And again, there's another episode all about that. And how you get to have what you want. You get to decide. You get to determine what you want to create in this business. You get to create the results that you want. But that means you need to be very specific about what that result is. And here's the thing. There is no dollar amount that is specific enough for most of you as your goal. I know a lot of us talk about creating goals and we put a dollar amount on it. But if all you focus on is the dollar amount for the revenue that you want to create, that's not specific enough. And the reason why is because then you're tempted to create that revenue in a way that doesn't match how you want to sustain it. And this is so important, you'll take shortcuts, or you'll do things in the short term, to create that revenue but you don't want to keep doing. You'll do things now that you don't want to keep doing. But once you get there, if you created that revenue in that way, then that's how you'll have to keep going to sustain it unless, again, something changes. Let me make this more tangible for you. Let's say that you want to generate 500k in your business next year. Now for you this can be any number, it could be 200k 500k, million, 2 million, it doesn't really matter, whatever your number is. Once you know how much you want to create, you've got to look at how you want to create it, and how you want things to be once it's created. Do you want to generate 500k, while working 60 plus hours every week with every single cell dependent on you and a calendar full of client calls per week? Or do you want to generate 500k while taking every Friday off, never having to lead a sales call, and having no more than just a couple of client calls on your calendar. There's a big difference. So you need to really fully envision where do you want to be and how you want to create and sustain this goal. A lot of you stop at that revenue number. But then you build your business in a way that doesn't match how you want to run your business or live your life once you achieve that revenue goal. Okay, so if you're clear on those two things, that 1.) your business right now is designed to get you the exact result that you're getting right now. And 2.) that if you want a different result, you need to get really clear on what that result looks like you need to get really specific. 

If you're clear on those two things, then you're ready for the next step. And that's to go all in on creating the result that you want. And here's how you're going to do that, you're going to use something called The Model. And this was created based in part on cognitive behavioral therapy, and then coined as the phrase the model as a formula here that I'm going to share with you by Brooke Castillo. And Brooke happens to own the school that I was certified through as a coach. And I'm licensed to share this information with you. And I want to talk to you about how you can create the results you want using this model. So there are five things in the world. Everything in the world fits into one of these five things is either a circumstance, which is your current situation or a fact, it can be proven, not debatable, there's no opinions. There are thoughts about the circumstances. It's your beliefs about it, the things that your brain offers up for you to think about the circumstance. Then there are feelings, how you actually feel in your body when you have that thought. Next, there are actions that you take things that you do things that you don't do, things that your brain does, when you feel a certain way. And then there are results. 

And what I want you to know about the model is that all of these elements work together. I kind of already shared some of that as I even explained it right? So whatever that circumstance is in your life and your business, you'll have a thought about it. And then that thought will create a feeling and that feeling will drive your actions and your actions will create your results. But I really want you to see and understand your results come from the actions you take when you feel a certain way based on how you think about a circumstance, which means really your results are created by your thoughts. Good news is you get to choose your thoughts. Now your brain is gonna offer you thoughts automatically. You can't control what your brain offers you. Those are unintentional. But you can work to increase your level of awareness, so that you can kind of separate those thoughts and catch them in the moment and choose to think differently. Now, there's a lot that I could talk about here. But what I want to focus on in this episode, specifically, is that you can go all in on creating any result you want, if you get very specific about what result you want, and then work backwards using this model. In other words, no matter where you're starting at right now, no matter what happened in the past, and no matter what happens moving forward, if you know the result that you want, then you can decide ahead of time, what actions you need to take to get that result or inactions if there are certain things you don't need to do. And then figure out what you need to feel in order to take those actions. And then what you need to think in order to feel that way. 

If you can intentionally choose your thoughts, then you can shift the way you feel in an instant, you can take the action from a feeling that's actually productive from a feeling that is from the right energy, the right motivation behind your actions, to get the result that you want. Creating results is something you can control. And then to let that sit with you. I want that to marinate a bit. But as a recap, your business is perfectly designed to give you the result that you are creating right now the results that you have right now. And if you don't have your desired results, then first you need to get more specific about the results that you want. And then you can go create the results that you want using The Model, using your thoughts, intentionally managing your mind, deciding ahead of time, what you want to think, so that you can feel the way that you need to feel to take the actions to create the results. 

Alright, I can't wait to dive into this more. There's something really exciting that I'm creating behind the scenes, as I mentioned, and if one of the results that you want to create is 20k plus months, and not just 20k plus months, but from a scalable offer, that doesn't depend on you doing everything that gives you the freedom to take that Friday off or a little getaway to the mountains like I'm about to take, then stay tuned. I'm working on something just for you. And like I said, I can't share the details yet. But I'll be ready to do that. And I will fill you in, hopefully next week. In the meantime, come back and listen to the upcoming episodes after this foundational piece today, really understanding how you can create the results that you want. Now I want to dive into different aspects of going all in so that you can create the results you want next year. I'll see you next week.

Hey, if you're ready to Scale to Seven®, I want to invite you to join the Scale to Seven® Mastermind. It's my coaching program designed to turn your online business into a self-sustaining scalable business that can generate millions. Just head over to kathrynbinkley.com/scale-to-seven. We'll see you inside!


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