Episode 71: The Reality of 7-Figure Growth

We are halfway through the year. Let that sink in.

What are some challenges that your business is facing right now? 

One thing I’ve been hearing a lot from many entrepreneurs is that they feel behind, or not getting as much done as they want. Or in short, they’re targeting a few big goals for the year, but they’re not seeing results quite yet.

Is this you? If this is the case, then I have a piece of advice for you.

On this week’s episode of The Scale to Seven® podcast, I’m going to talk about growth. And it may not be what you expect or what a lot of people actually talk about. Just because you haven’t seen results in the FIRST six months doesn’t mean that you will no longer see results in the LAST six months.

The year isn’t over yet. 

So let’s zoom in and talk about what successful business growth really looks like under a microscope.

What You’ll Learn from this Episode:

  • What most businesses expect growth to look like AND what it really looks like
  • The difference between fast growth and sustainable growth (Find out what kind of growth you’re aiming for in your business right now!)
  • One BIG shift in your role as a CEO required as you scale your business

Hey. Hey. And welcome back to Scale to 7. We are halfway through the year, just a little over halfway. And I know that one thing I've been hearing a lot is this idea of feeling behind or not getting as much done or accomplished or achieved in the 1st 6 months than you expected. Right? Maybe you had these big ideas, these big goals for the year for growth in your business, and you're just not seeing that result quite yet. And this episode is for you if that's the case, because I wanna talk about exactly what growth actually looks like inside of a microscope. Just because you haven't seen the results that you want in the 1st 6 months, actually means nothing about what's possible for the last 6 months of the year.

And so if you're really in a place where you're second guessing things or, you know, beating yourself up for not achieving what you wanted to achieve, then I want you to know maybe you're doing exactly what you should be doing. Maybe you're exactly in the right place, right where you are, and nothing is wrong. In fact, it's probably normal, and a lot of people simply don't talk about this side or show this side. So many people are really talking about big quantum leaps and things like that, but they're not showing you the process along the way, the the bigger picture. So we're going to take a look. We're going to not just zoom out and look at a big picture of what it looks and feels like, but zoom way in as if we're putting growth under a microscope. And this is the kind of growth that I'm talking about here. We're talking about growth from 6 to 7 figures.

So there are a lot of things that are different when you're going from that first 6 figure point to 7 figures, it's not quite like it was getting to your 1st 6 figures. It's also going to be different later. Growth and scaling at different levels are very different. And I think what I really often talk about or touch on is the fact that there's a difference in growth and scaling. And when we're really talking about growth to 6 figures, you're going to experience something far different than growth from 6 to 7. And if you're scaling from 6 to 7, that's even different. So let's just let's get into this. What happens or let's even get into, what is your expectation for growth to look like? Many of you hit a goal, and you expect to beat that goal the next month.

Then the following month, you want to beat that record again, and you wanna continue to do that, you expect growth to look like an exponential curve. And maybe from the outside looking in, growth does look exponential in some cases. Not always. Sometimes it's more like a roller coaster, but even those amazing stories that you hear of entrepreneurs who had those massive leaps in their business where it looks like that exponential curve, I want you to know what it looks like when you zoom in. Okay? So let's zoom in. Let's have a look. It might not be what you expect. It's definitely not what a lot of people talk about.

But here's the reality. When you're going from 6 to 7 figures, it might feel slower in the short term to speed up long term. If your business needs to go from the typical strategies that you used to get to 6 figures to setting you up to scale to 7, that's gonna look different. We're not talking about the quick, short term spurts of growth. We're not talking about those quantum leaps that are, yes, incredible and amazing and make for some awesome stories. We're talking about long term sustainable growth to scale from 6 to 7 figures. And so there's a big difference in my mind between growing and scaling. And when we're really talking about bridging that gap to 7 figures, we're talking about doing things in a very different way.

What got you to 6 figures won't get you to 7 figures. And that means that you're taking time to set up the right systems, to hire team members, to treat your business more like a company. And that takes some intentional time upfront where you have to slow down, but then it's gonna set you up for massive success on the back end. And that's where you'll speed up. So it's gonna feel slower. All the people talking about these quick wins, these massive quantum leaps, this overnight, we can, you know, scale your business, double your business, I want you to know that you can scale and you can scale fast, but 1 of 2 things are happening. Either they're not talking about everything it took to get up to that point, or that success isn't actually sustainable. And that brings us into this 2nd point.

I believe that the growth that you need in order to go from six to 7 figures is going to look like a lot of small steps. When you zoom in to that exponential curve, it's actually gonna look like a staircase. Your business is going to grow with revenue, but then it needs to catch up, and your team needs to grow on the operation side to not just catch up, but to set you up for the next phase of growth. And so it's going to look and feel like a plateau from a revenue standpoint, when you're in that phase of getting the backside of your business ready for that next phase of growth. This doesn't have to be a long plateau. We're not talking about going months on end without revenue here, but we are talking about, just like I said in the last point, slowing down to speed up. And that means potentially seeing fewer results coming through while you handle the back end stuff, and then another spurt of growth. It's really like growth spurts.

So what does that feel like in your business? What does that look like in your business? It feels like, for a visionary CEO, sometimes it feels frustrating. It makes you wonder what's wrong. It makes you think something's wrong with you because everyone else isn't talking about this. Right? But, really, it's normal. It should be expected. It's actually something that you choose. I know in my business, we took some time and intentionally chose to not focus on growth and, instead, to focus on building up and training a team so that then we're ready for the next phase of growth. And that's not an easy choice for a visionary.

It's gonna for a visionary, we're super impatient when it comes to these kinds of things. And so I I feel you. If you're right there and you're ready for the next phase of growth and you're just waiting for your team to catch up, I hear you, but know that it's necessary. Alright. So growth is gonna feel slower in the short term, and then that's gonna set you up for long term to speed up. So it doesn't mean overall growth has to be slow. It just means you start slow so that you can speed up. After, it's gonna look like many, many small steps.

It's not constant exponential curve just continuing to perform, perform, perform, you need that time for your business to catch up. And 3rd, it's gonna look like your team getting results versus you being the one getting results. So the CEO's role, your role completely shifts. You're no longer the one who's going out and making it happen. Yes, you're still driving the team. Yes, you're still motivating the team. Yes, you're still providing strategic direction and holding them accountable, you're not the one implementing everything. And that means that your role looks completely different, and you go from this hunting mode to hunt down these results, to really farming and cultivating, developing your team.

Again, with all 3 of these, know that you're gonna feel impatient, and that's normal, and nothing is wrong. So what I wanna stress to you is that your job shifts to coaching your team to help them get results versus focusing on getting results yourself. Does that mean you have no role in getting results? Of course not. You're leading the team to results. But it's a big shift, and it looks very different than what many people talk about. A lot of the CEOs that you see online brag about their results or maybe it's not bragging, but they just share their results. And, of course, as the CEO, whether they take the credit or not, they're given that credit, but there's a team behind them that's making it happen. Some are better than others at showing that, and I want to make sure that you know that there is a team.

No 1 person can do this alone. And in order to get to 7 figures, you're going to need a team. And to me, that's really what scaling, true scaling, is all about. Growth is, to me, more like addition. We've talked about this before. Scaling is more like multiplication. And in order to multiply, you can't do this alone. You need a team.

You need the operation side of your business set up so that you can grow. Alright. So this allows your team to focus on what to do. You get to focus on the big vision, where you're headed. And I know it's gonna be tough as you wait to see those results, but this is what growth really looks like going to from 6 to 7 figures. Yes, you'll have those moments of big wins. And trust me, I'm not saying that you're not going to accomplish some incredible things. I just want you to know and to expect that some of this is also the other side of growth that you're going to see and experience, and it's normal.

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