How to Build a Personal Brand: It’s More Than the Logo!
When most entrepreneurs want to know how to build a personal brand, the first thing they want to do is design the logo. And yes, when we look at big brands like Apple of Coca Cola, they have highly recognizable logos that we all know and love. But so much more went into these famous brands than just a logo design.
Today’s guest, Susie Liberatore designs branding that represents her clients’ brand identities…and helps them convert many more clients because of it. In this episode, she’s sharing the other essential factor that go into building a personal brand, and ultimately making you as well known as the top companies out there.
The Missing Pieces of How to Build a Personal Brand
- To start our conversation, Susie shares her journey into entrepreneurship and how experimentation and digging deep helped her learn what she truly loves to do. That’s one of the most wonderful things about being a business owner – we get to choose to do only the things that light us up!
- When it comes to branding, the logo is not the end of your journey. There are so many more things to be done! For example, your website and lead pages have to match your brand.
- Your brand should tell a story, but not just “A” story. YOUR story. We share examples from big-time brands and how they discreetly add their story into their logos.
- Are you just starting out in your business? Susie gives us her best tips on what to do when creating your brand!
- What should you be looking for if you are looking for someone to create your brand? Susie shares her client onboarding process and says it should be more than one phone call with your designer. This is your brand, so the designer should be invested in getting to know your personality and what you represent.
Listen to today’s episode to find out how to build your personal brand in a way that shares YOUR unique story, and attracts clients because of the unlike-any-other message you have to share.
About The Guest:
Susie Liberatore is the owner, and art director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over ten years of agency and corporate experience, she brings businesses’ visions to life, while watching their return on investment increase.
Susie helps businesses grow their personal brand presence and connect with their target audience. She brings with her a decade of experience as a former art director in the corporate world to the businesses she helps.
She specializes in branding development and social media marketing. She is the face and voice of Visions2images. Susie is a true entrepreneur, she owns several businesses and wears many hats for all of them. What truly lights her up is helping businesses thrive and grow by providing a clear and cohesive brand and marketing platform.
Where to Find Susie Online:
- See all that Kathryn has to offer at kathrynbinkley.com
- Connect more with Kathryn on Instagram!
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