Episode 104: Readiness Dissonance

Are You Ready to Scale Your Business?

The big question, “Are you ready to scale?” is a dual-sided one. ‘Wanting’ to scale is not the same thing as being ready to scale. And if you are ready to scale, you’ll be able to answer ‘yes’ to both of the following questions. 


2 Questions to Ask Yourself to Find Out if You Are Ready to Scale

  1. “Is my business ready to scale?”

By this, I mean, do you have the structures and systems in place that set you up with a scalable business model? 

Is your offer scalable? 

Are you able to create results for your clients without requiring more time from you? 

If you want to scale your business, you have to have a scalable structure. 

  1. “Is my mindset ready to scale?”

I’ve worked with many entrepreneurs who only needed a few small tweaks to get their business structure ready to scale. But when it came to mindset, they had several, deep-rooted thought errors that were holding them back from taking the necessary action that would actually scale their business. 

Do you believe that in order to earn more, you have to do more?

Does your goal feel impossible?

Do you second-guess your decisions?

Do you struggle with overwhelm, doubt, or uncertainty? 

If either your business model OR your mindset are not in the right position to scale, your business will not scale effectively (without burnout!). 

In my The Elevate Effect™ Mastermind, I’m showing exactly what you need to do to set your business (and your mind) up for limitless scalability. Apply Here


In This Episode: 

In today’s episode of The Elevate Effect™ podcast, I’m letting you in on both sides of scaling your business: What you need to do to set up scalable structures, and what you need to do to shift your mindset to that of a 7 Figure CEO! 

  • You’ll get a solid answer to the question, “Are you ready to scale your business” by looking at BOTH critical sides that are needed for scaling to 7 figures. 
  • You’ll find out whether you need to focus on your business structure or CEO mindset (or both) to scale your business. 
  • You’ll get tangible next steps to follow up on that newly-discovered “next right step.”



In business, there are times when you are ready, but your business isn't. And there are times when your business is ready. But you aren't, whether it's related to getting more visible launching, scaling, hiring, delegating, investing, or all of the other new steps required in business, anything new that you have to do, you could be experiencing readiness dissonance. And that's because there are two different definitions of readiness. First, the state of being fully prepared for something. And second, a willingness to do something. Some entrepreneurs come to me saying that they're trying to scale but it's not working. They are willing to scale. But their business isn't ready. So they have the willingness, the second definition, but they don't have the first, their business isn't fully prepared to scale. Maybe this is you, you clearly see where you want to go, but not how to get there. You feel eager to get to that next level. Maybe even in a hurry, you search for the right strategy to get more clients and scale up your revenue. You keep trying new things, but nothing seems to work. You hit a wall, maybe with your time because you're maxed out already and you don't have more time to give. So your new efforts and results are inconsistent at best. Maybe you hit a wall with your team, because they simply aren't doing things quote unquote, right. Their mistakes, miss deadlines and things falling through the cracks. Maybe with your clients, you've hit a wall because as you focus more on marketing, client support and satisfaction drops. And before you know it, clients are complaining, canceling are simply not getting the same level of results as before. And even if your revenue increases in the short term, maybe you hit a wall because it isn't yet feel consistent, predictable, or repeatable. Just because you want to scale doesn't mean your business is prepared to scale. Meaning that your business doesn't have a scalable business model, structure and systems. Your business isn't prepared to create consistent results that aren't dependent on you. Other business owners come to me and it's the opposite story. They have a business that's ready to scale, but they don't feel ready. The business is set up in order to be scalable. But the owner of the business doesn't have a willingness to scale yet, and often because of one or more limiting beliefs or thought errors. Now this is you, if any of the following are true, it doesn't have to be all of the following. But if any of these are true, you think making more money equals more work for you. If seven figures or more feels impossible. You throttle your goals back after you set them, making them smaller than you truly want. You don't believe that you have what it takes to run a million dollar company. You think it's too early to be thinking about scaling. You've told yourself that you don't want what's required to scale. For example, leading a team. Maybe you've been burned before. Maybe you've tried to scale with ads that didn't work or you've hired a team member who didn't work out. Maybe you invested 1000s into a funnel or a launch that didn't even come close to hitting the goal. You make assumptions about what your clients want, or can afford. You feel overwhelmed, you feel pressure, doubt or uncertainty. Just because your business is ready to scale doesn't mean that you feel ready. But often, what business owners really mean by feeling ready is feeling confident and true tested competence is based on what you've already accomplished in the past. If you want to accomplish something new, you can't wait until you feel confident. You have to move forward from a place of commitment and courage or readiness that isn't built on certainty that you will succeed right away. But certainty that you won't give up or stop trying until you succeed. So I'm curious, are you experiencing readiness dissonance, where maybe your business is ready to scale, but you don't feel ready, or maybe you're excited and you're anxious to get going, but the business isn't there yet. It's not caught up.

Next Steps

  • Sign up for The Brief HERE to be in the CEO know
  • Doors are open to join Margin, a 4 week live course all about how you can go from feeling slammed to spacious by creating whitespace in your daily schedule. Participants typically free up 10+ hours of time in their schedule on average. Click here to register: Margin

Let’s Connect

Listen + Subscribe on Apple Podcasts or Stitcher

We’d greatly appreciate a podcast rating and review so we can reach more entrepreneurs like you!

  • Search for the podcast in your podcast app (The Elevate Effect™)
  • Scroll down and click 5 stars
  • Tap “Write a Review” & enter a brief review
  • Press send

Send me a screenshot of your review (DM me on Instagram or email hello@kathrynbinkley.com) and I’ll give you free access to my CEO Scorecard. This is the same tool I use with my multiple 6 and 7 figure clients to help them uplevel their role as CEO and achieve massive results.

Related Posts