As a solopreneur and the face of your business, you belong in the spotlight. But, I know for a fact that doesn’t make it any easier to show up. There’s so much fear wrapped into the idea of getting visible. Maybe you’re…
🔺 Afraid of outshining someone.
🔺 Afraid of standing out.
🔺 Or, afraid of being vulnerable. (this one, I hear a lot)
We all struggle with fear in our business. You’re not alone…
But, you also don’t have to continue to hide in the shadows. (Truth: You won’t book consistent clients that way).
Be okay with becoming vulnerable with your audience. Knowing that people will accept you for who you are will change your business completely.
Here’s How to Create Your Personal Visibility Plan:
1 – Tackle your mindset
If you put a strategy in place for visibility but you haven’t tackled the mindset piece, you’re either not going to show up or you’ll show up half-assed. Or, maybe you’re a planner who writes it all out and still doesn’t execute.
You’ve got to have visibility to get profitability.Click To Tweet So, here’s a first step towards breaking down those mental blocks that are keeping you from showing up consistently.
I want you to pull out your favorite journal and reflect on these questions:
- How are you not fully stepping into the spotlight?
- Why are you hiding?
- What are you ultimately afraid of?
Then, tackle those beliefs one by one before you start dive into step 2 of your visibility plan.
2 – Review your current platforms.
Look at what you’re already doing and figure out what’s working and what’s not. Let’s say you are showing up on Instagram, Facebook, and Periscope. But, you’re only seeing traffic and results on Facebook and Instagram. Then, you need to stop engaging on Periscope and focus more on the outlets that are working for your business. Do not waste time on places that aren’t bringing in clients.
3 – Research where your target market is online.
Where are most of your dream clients hanging out online? These are the best places to be. This is usually based on age, interest, and the type of platform it is. But, do your research. And, if you’re somewhere where your audience isn’t, STOP. Don’t hop on a platform because others are doing it. Your marketing strategy should be based on your target market and your business model.
4 – Pick 3 places you can commit to showing up online.
Make sure you have three concrete places where you’re showing up online. You don’t have to show up everywhere. That’s the biggest myth I see entrepreneurs falling for. Not only is that overwhelming, but it’s also unnecessary. Instead, I want you to list the TOP 3 places where you’re going to commit to showing up – the places where you have to show up because your audience is there. Choose one to be your hub and use the other two to drive traffic back to your primary platform. Any other channels are optional. Just starting out? Pick one and commit to it.
5 – Decide on your frequency.
Once you have chosen those 3 places you are going to show up, then make sure that you’re consistently showing up. Sometimes this takes a little research with the everchanging algorithms of social media outlets. So, do some research on the best times to post and how often. If this is overwhelming, then simply get started – you can always adjust later.
Your frequency will depend on things like the channels you’re using, your audience, and your comfort level. For example – you probably wouldn’t blog everyday, but you might commit to a weekly blog. Remember – if you are new to this, don’t commit to doing this daily or you’ll burn out. Just start simple and build up to your goal.
6 – Plan your content thoughtfully.
Your content needs to have a purpose and be strategic. Don’t just post because you need to post. It’s better to post less and know it is valuable content rather than more with no flow.
I like to choose a theme and an offer to post about each week. In Excel, I drop all the channels on the left side. I put the frequency across the top (daily, weekly, monthly) and use the next box to fill in my content topic.
Because online marketing moves so quickly, it’s best to plan themes out weekly rather than monthly. Themes can be based on the offer you’re promoting or the knowledge gaps you need to fill to prime your audience for future offers. As you plan your content this way, you’ll be able to repurpose it for later and for use across other channels.