3 Steps to Bridge the Gap in Your Business

Every entrepreneur I speak with shares that they struggle in some way with staying focused. It’s common for business owners to be pulled in a lot of different directions. Everything seems critical and urgent. You wrap up one project, but you have countless others on your list. It feels like you’re on a treadmill, racing full speed. But, when you look up you realize your business is not moving forward. There’s a gap between where you are now and where you want to be and you can’t seem to get across.

In order to move forward, sometimes you have to stand still. Stand still at least long enough to look around and figure out where you are headed. Conduct a gap analysis and make a plan to bridge the gap with these three essential steps.

In order to move forward, sometimes you have to stand still.Click To Tweet
  1. Identify where you are now. Specifically describe the current state of your business, both strengths and weaknesses. Include quantitative measures wherever possible.
  1. Dream about and then document your vision for your business. What do you want your business (and life) to be like? How will you define success?
  1. Create an action plan. What is your next step to get where you want to go?

This is a proven process for strategic planning of any kind, at any level. You can use these steps to figure out how to cross over the gap from here to there when it comes to improving your online presence, generating leads, increasing revenue, streamlining systems and everything in between.



Next Steps

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